Booze Reviews: 42 Below Kiwi

I like 42 Below for the wrong reasons. While many brands advertise with boobs and/or tug at your dreams of fame and fortune, 42 Below goes straight for the funny - and I respect that. Though this means NOTHING about how their spirits taste, I am already a bit more welcoming toward a company that doesn't take itself all that seriously. Case in point:

Luckily, I also like it for the right reasons. As far as I know 42 below is the first company to try and capture the essence of Kiwi in a vodka. Their website gives some indication as to why:

"Kiwi Fruit Vodka had to happen eventually and the only reason it didn't happen earlier is because Kiwifruit as a flavor is a little bastard to get right. It took us three years and cost us a bomb so you better frickin' like it."

Definitely a vodka company after my own heart. But the bottom line is "do I frickin' like it?" Well...I do!  This wasn't a love at first sight kind of thing for me. But as a sat down with the Kiwifruit vodka a few times I realized something: this actually tastes like a freakin' kiwi. That might not sound like much but if you've ever compared a drink with anything-kiwi and a real kiwi fruit, you know that what most people call kiwi tastes nothing like kiwi. So getting the kiwi flavor right is actually quite a feat of boozy-engineering.

Time out for more funny:

Did I mention 42 Below has BALLS? I know (and they know) this kind of add will make some people MAAD. But, honestly, it just makes me smile. Not because they're making light of drunk-driving (has anyone out there not been informed that it's a bad idea?) but because they know they're going to ruffle someone's feathers with this advert but they put it out there anyway because it's funny. If political correctness doesn't kill the political system it'll sure as hell kill our sense of humor. I for one am in-favor of the world remaining funny and becoming a more free place.

Sorry for the tangent, now back to the booze... Should you buy 42 Below Kiwi Fruit? That depends on your tastes and your penchant for mixing up cocktails. If you're into trying something new and you like to have different flavors on hand to experiment with I can say with absolute certainty that 42 Below Kiwi is an authentic booze-representation of the fuzzy brown fruit. If you're not excited by Kiwi fruit then you don't really need me to tell you not to buy this. I like it and I'd recommend it to anyone interested.

Our Rating: **** (Highly Recommended) Price: $25

One more for the road: